Kim Woo Bin and Suzy have proven their popularity through the sale of their new drama’s broadcasting rights.
“Uncontrollably Fond” (tentative title), starring the two, has been sold to a Chinese video company at the highest rate ever.
Previously, the highest price a drama was sold at was $200,000 per episode for Kim Soo Hyun’s “Producer.” “Uncontrollably Fond,” however, has been sold at an even higher rate than this in a recent contract.
“Though we cannot reveal the approximate price, this drama has been traded over to China with shocking deals, compared to dramas in the past,” a media insider said. “This is a result of Kim Woo Bin’s popularity.”
It is especially noteworthy that the only information released about the drama thus far is that it is a love story between a top star and a documentary film producer, and it will be released early next year. Their popularity alone is enough to fuel attention towards the drama.
Furthermore, it is significant that the drama has been sold at such a high price when the average prices of exported dramas has dropped due to China’s foreign film censorship program, which has been installed to protect Chinese films. Experts hope “Uncontrollably Fond” will help breathe life back into the Korean Wave market.
“Uncontrollably Fond” is the first drama Kim Woo Bin has selected since the end of “Heirs” three years ago. Suzy is the female lead, and the script is written by writer Lee Kyung Hee, most well-known for “I’m Sorry, I Love You” and “The Innocent Man.” All these factors have added together to make the drama a force to be reckoned with.