It was reported on October 12 by the Japanese media that the Japanese Broadcasting Corporation (NHK) will no longer be airing Korean dramas.
According to the report, the network first started airing Korean dramas in April 2003 with “Winter Sonata.” However, after the drama “Empress Ki” finishes airing, NHK has decided to cease airing any further Korean dramas. One industry professional said of the limits of Korean dramas, “Japanese people are starting to feel that more recent dramas [coming to Japan] lack the passionate love that they remember from ‘Winter Sonata.’”
Another writer added, “Of course in Korea young actors are popular, but they don’t resonate much with the older fans in Japan.” She added that she didn’t think there were many idols or young actors who could successfully follow in the footsteps of the so-called “Four Gods of Hallyu,” Bae Yong Joon, Lee Byung Hun, Won Bin, and Jang Dong Gun.
Facts since United Asia Management take over Korean entertainment industry penetration from Idols became larger than before, Some viewers felt it but majority is unable to change. Idols in some aspect didn’t left great impression to viewers.
Japanese broadcaster FujiTV has actually come under fire before for broadcasting too many Korean dramas. Hate speech is prevalent in Tokyo’s Korea Town neighborhood, and in general the growing atmosphere of anti-Korea sentiment has led to the downward trend of Korean media consumption in Japan.